By:
Bryan Harris
03/06/2019
How can independent agencies overcome cultural barriers and forge successful partnerships with clients based in a different part of the world? By Bryan Harris.
By:
Svetlana Stavreva
27/05/2019
After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series. This fascinating new study underlines how digital executive reputation is an increasingly important aspect of a company’s accountability. By Svetlana Stavreva.
By:
Bidemi Zakariyau
20/05/2019
After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.
By:
Delphine Jouenne
13/05/2019
Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.
By:
Jennifer Hawkins
06/05/2019
Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.
By:
Heather Chambers Knox
29/04/2019
Working in a demanding international in-house role presents an exciting mix of opportunities and challenges. Here’s a survival guide from the perspective of a VP Global Comms in one of the world’s top auto-makers. By Heather Chambers Knox.
By:
Rob Gray
24/04/2019
GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.
By:
Jill Dosik
15/04/2019
Scientific advances and policy changes are driving a transformation in healthcare globally, raising questions about ethics, efficacy and access that communicators need to address. By Jill Dosik.
By:
Meredith L. Eaton
08/04/2019
Media outlets are beginning to use AI-based tools to create editorial content. Where is this leading and how should PR prepare? By Meredith L. Eaton.
By:
Vivian Kobeh
01/04/2019
The LatAm communications landscape has seen tremendous evolution and future prospects look very promising. By Vivian Kobeh.
