By:
Candice Teo
06/08/2018
In order to communicate tech company brands credibly and effectively, PR practitioners must understand highly significant new technologies such as blockchain. By Candice Teo.
By:
Claudia Macdonald
30/07/2018
Communicators in New Zealand must be creative and ingenious to overcome a range of challenges, including comparatively small budgets. By Claudia Macdonald.
By:
Alistair Peck
23/07/2018
Due to pollution, environmental degradation and depletion of natural resources, our planet seems to be hurtling towards disaster. We all have a part to play in averting catastrophe by championing sustainability. By Alistair Peck.
By:
Jessica Adelman
16/07/2018
At a time of nosediving trust, retail giant Kroger is striving to reduce hunger by eliminating food waste. By Jessica Adelman.
By:
Tina McCorkindale, Ph.D., APR
09/07/2018
Research shows that social media influences decision-making across industries and age groups. By Marcia DiStaso and Tina McCorkindale.
By:
Michael Tobias
02/07/2018
More channels, eroding trust in traditional media and new demands on the client side: the world of PR is changing dramatically. But these market challenges could form a new type of communication agency. By Michael Tobias.
By:
Christiaan Prins
25/06/2018
Simply trying to manage an issue is no longer enough. The public expects companies to tackle difficult problems head-on. By Christiaan Prins
By:
Stella Wink
18/06/2018
The embattled media industry faces multiple challenges and, with revenues under pressure, continues to struggle. Cost-cutting has led to a decline in seasoned journalists, which may have dire consequences. By Stella Wink.
By:
David Landis
11/06/2018
Agencies must gain clarity early on from clients over approved budgets in order for a workable, mutually beneficial relationship to develop. By David Landis.
By:
Warrick Hazeldine
04/06/2018
The mining industry has not proved adept at telling its own story. That needs to change. By Warrick Hazeldine.
