Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #410   Public relations: the profession that refuses to learn

By: Stephen Waddington 22/02/2021
author"s portrait The public relations discipline has emerged stronger from covid-19 but it needs to build on its legacy from the crisis with innovation in education, learning and development. By Stephen Waddington.

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ITL #409 Decisive moment: CSR drives resilience for covid-19 recovery

By: Daniel Silberhorn 15/02/2021
author"s portrait The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.

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ITL #408   Effective China PR: five essential don’ts

By: Sally Maier-Yip 08/02/2021
author"s portrait Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.

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ITL #407   Three months that changed everything: why Intel is doing better day by day

By: William Moss 01/02/2021
author"s portrait A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.

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ITL #406   Intentional crisis mismanagement: how organizations can damage themselves

By: James Lukaszewski 25/01/2021
author"s portrait The misplaced sense of invincibility among leaders and a failure by organizations to challenge it are catalysts for disaster. By James Lukaszewski.

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ITL #405   Shaping the next space: moving leadership away from past styles

By: Catherine Arrow 18/01/2021
author"s portrait Public relations has a role to play in shaping the leadership models called for in these tricky ‘in-between’ times. By Catherine Arrow.

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ITL #404   Trust and messaging about covid-19: experiences in UK, Italy and Spain

By: Angeles Moreno 11/01/2021
author"s portrait EUPRERA research looks at how populations of three European countries hit hard by the first wave of the pandemic responded to the communication management approaches of their governments. By Angeles Moreno (pictured), Ralph Tench and Stefania Romenti.

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ITL #403   Finding inspiration in disruption moments: a new era of stakeholder engagement

By: Francesca Concina 28/12/2020
author"s portrait Remote working and digital communications are not a block in building bridges. They are the bricks that support them. By Francesca Concina.

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ITL #402 Harsh lessons: what covid-19 has taught us about crisis communication

By: jonathan Hemus 21/12/2020
author"s portrait Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.

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ITL #401   Purpose-led creativity: impactful communications during the pandemic

By: Deepshikha Dharmaraj 14/12/2020
author"s portrait Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.

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