Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #392   The Chinese luxury lifeline: the clues in the figures

By: Gregory Cole 12/10/2020
author"s portrait Consumer confidence in China has recovered well. But the key for international luxury brands looking to exploit this vast market may lie in showing appreciation for Chinese culture in the right way. By Gregory Cole.

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ITL #391 Reimagining communications: can the industry build back better after covid-19?

By: Eva Sogbanmu 05/10/2020
author"s portrait Circumstances have forced communicators to consider what really matters, leading to some positive and long overdue changes. By Eva Sogbanmu.

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ITL #390   Nature or nurture: the making of a thought leader

By: Andy Rowlands 28/09/2020
author"s portrait There are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media. By Andy Rowlands.

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ITL #389 The social sciences: an often-neglected ally for public relations

By: Lucas Bernays 21/09/2020
author"s portrait Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

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ITL #388 - Edge is in: driving the point home

By: Tuhina Pandey 14/09/2020
author"s portrait An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

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ITL #387  - The decade of do: brand marketing’s new era

By: Richard Brett 07/09/2020
author"s portrait The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.

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ITL #386   Digital PR: reaching a broader audience in Nigeria

By: Tokunboh George-Taylor 31/08/2020
author"s portrait Traditional agency models are being adapted to embrace the strong growth of digital. By Tokunboh George-Taylor.

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ITL #385   Surviving lockdown: eight lessons

By: David Fraser 24/08/2020
author"s portrait Values are among the most important investments a business can make and leadership is about so much more than saying stuff. By David Fraser.

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ITL #384 Cultural intelligence: how its rising importance is impacting PR and communications

By: Svetlana Stavreva 17/08/2020
author"s portrait Cultural intelligence enables people to work effectively across cultures and is especially important for communicators. By Svetlana Stavreva.

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ITL #383 A path to the top table: defining the future board, now

By: Vivian Lines 10/08/2020
author"s portrait Many businesses are changing how they operate, calling for a reappraisal of director skills and profiles. Will this help more comms leaders get a seat on the board? By Vivian Lines.

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