Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #402 Harsh lessons: what covid-19 has taught us about crisis communication

By: jonathan Hemus 21/12/2020
author"s portrait Strategies that have guided organisations through the pandemic may not be as effective when responding to a different type of crisis which arrives with no warning and escalates rapidly. By Jonathan Hemus.

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ITL #401   Purpose-led creativity: impactful communications during the pandemic

By: Deepshikha Dharmaraj 14/12/2020
author"s portrait Brands that do ‘purpose’ in the right way can help revive spending, drive innovation and improve their relationship with consumers. By Deepshikha Dharmaraj.

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ITL #400 - Listening: a much-underrated business tool

By: Emma Kane 07/12/2020
author"s portrait Listening allows you to stop guessing and build campaigns based on facts, not assumptions. It’s also a sign of respect. By Emma Kane.

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ITL #399 Curating compassionate communications: how an Indian multinational moved its messaging

By: Roma Balwani 30/11/2020
author"s portrait Indian natural resources company Vedanta resolved to revisit its core values and build trust by communicating with compassion. By Roma Balwani.

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ITL: #398   Delivering in the spotlight: how leaders can navigate a media storm

By: Andy Philpott 23/11/2020
author"s portrait The company behind the UK’s Free School Meal Vouchers Scheme came under intense scrutiny in the early months of the coronavirus pandemic but has emerged with its reputation in good shape. By Andy Philpott.

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ITL #397   Tales from Germany: how fake news proliferates

By: Dr Sabine Hückmann 16/11/2020
author"s portrait The complex challenge of fake news is recognised in Germany but has yet to be sufficiently addressed. By Sabine Hückmann.

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ITL #396 The covid-19 pandemic: virtual space and communication

By: Esther Cobbah 09/11/2020
author"s portrait Under-served communities in developing countries must not miss out on the digital infrastructure needed to harness communication opportunities in virtual spaces. By Esther Cobbah.

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ITL #395   At a crossroads: reinventing change and risk management

By: Jean-Michel Dumont 02/11/2020
author"s portrait To act with confidence, decision-makers need to pinpoint and then integrate global expert advice within the framework of scenarios developed under a 360° multi-focal perspective. By Jean-Michel Dumont.

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ITL #394 - Ripping up the old rulebook: leadership at a time of crisis

By: Amanda Coleman 26/10/2020
author"s portrait Communicators need to focus more on business strategy, creating employee advocates and managing the consequences of business decision making. By Amanda Coleman.

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ITL #393 Feeling the force: new world, new channels

By: Rodolfo Oliveira 19/10/2020
author"s portrait The upheavals of 2020 have led to some fresh consumer habits and the revival of some more traditional ones. Communicators must stay alert to change. By Rodolfo Oliveira.

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