Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #382 What do lawyers truly think about communicators in a crisis?

By: Tony Jaques 03/08/2020
author"s portrait International research among experienced crisis lawyers finds that communicators and legal professionals really do think differently. By Tony Jaques.

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ITL #381   Global crisis: allowing the Corporate Affairs Director to shine?

By: Matthew Jervois 27/07/2020
author"s portrait The misunderstood role of the Corporate Affairs Director, and why it’s not dissimilar to the Chief Operating Officer. By Matthew Jervois.

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ITL #380 Distance learning: bite-sized skills training for PR worldwide

By: Ellen Gunning 20/07/2020
author"s portrait The PR Training Academy provides laser-focused, PR-specific skills training endorsed by IPRA to the industry worldwide. By Ellen Gunning.

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ITL #379   Covid-19: accelerating the evolution of corporate communications in Central & Eastern Europe

By: Ben Petter 13/07/2020
author"s portrait History never repeats itself exactly, but the 2007-8 financial crisis may provide a few clues as to how the covid-19 crisis will, over time, affect the communications landscape. By Ben Petter.

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ITL #378   An eye to the future: sincerity is the new necessity

By: Pelin Kocaalp 06/07/2020
author"s portrait Brands must prepare for the next generation of consumers who even before adulthood have strong values. By Pelin Kocaalp.

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ITL #377   Business understanding for the CCO: four levels, two contexts

By: Anders Monrad Rendtorff 29/06/2020
author"s portrait There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.

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ITL #376   Don’t sleepwalk into AI: PR must diversify roles and support business innovation

By: Kerry Sheehan 22/06/2020
author"s portrait Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.

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ITL #375   Covid-19 in Africa: steering brands through challenging circumstances

By: Robyn de Villier 15/06/2020
author"s portrait Three steps communicators can take to build brands and reputation. By Robyn de Villiers.

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ITL #374 Science communications: the importance of facts in an increasingly faux science world

By: Carol Borchert 08/06/2020
author"s portrait How can we address the proliferation of fake news and improve scientific literacy? By Carol Borchert

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ITL #373 Topic-based strategic communication and corporate newsrooms: greater agility in corporate communication

By: Dr. Sabine Einwiller 01/06/2020
author"s portrait Some companies have established corporate newsrooms that mimic how editorial offices work to deliver communication faster and more effectively. By Sabine Einwiller.

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