Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #430 Crisis preparedness: opening our eyes to failure

By: Amanda Coleman 12/07/2021
author"s portrait A crisis communication plan is only the start of being crisis prepared. Exercising should not be forgotten. By Amanda Coleman.

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ITL #429 Thought leadership in the digital world: escaping the ecosystem of owned media

By: Jörg Pfannenberg 05/07/2021
author"s portrait Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.

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ITL #428 Storytelling: the right content and the right context

By: Carbo Yu 28/06/2021
author"s portrait Content may be lauded as King, but without context it is just a piece of text or an image with no actual relevance or emotional attachment. By Carbo Yu.

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ITL #427 The bizarre ‘gift’ of 2020: public relations in the new normal

By: Nicole Capper 21/06/2021
author"s portrait How the pandemic forced a Cape Town agency to make some painful changes to its business model that put it in a better place to help clients. By Nicole Capper.

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ITL #426 Togetherness: where IR and PR meet, and where they don’t

By: George Allen 14/06/2021
author"s portrait A siloed approach to external communication may have PR promoting a narrative that shares little in common with the story that IR tells analysts and portfolio managers. By George Allen.

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ITL #425 China rebounds from covid-19: global brands pivot to take advantage

By: David Croasdale 07/06/2021
author"s portrait With Chinese consumers stuck in their own country, thanks to travel restrictions, many brands have stepped up activities in-country and re-directed investment from elsewhere. By David Croasdale.

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ITL #424 Engage with the European Union? A potential route to untapped benefits

By: Angele Giuliano 31/05/2021
author"s portrait Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.

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ITL #423 Making your audience care: lessons from literature for PR professionals

By: Andrea Gissdal 24/05/2021
author"s portrait We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.

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ITL #422   Communication as a force for good: principles in keeping with the UN SDGs

By: Inge Wallage 17/05/2021
author"s portrait Is the international PR community ready and willing to adopt a set of core principles to guide practice on social responsibility, including care for our planet? By Inge Wallage.

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ITL #421   Success: what if we only measured it by the state of our relationships?

By: Phil Borge-Slavnich 10/05/2021
author"s portrait Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.

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