Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #602 Nothing is real: why smart business invests in human creativity

By: Jirimiko Oranen 18/11/2024
author"s portrait Generative AI has put content creation on steroids, but human creativity and thought leadership are more important than ever. By Jirimiko Oranen.

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ITL #601 Champions of truth: building skills to tackle misinformation

By: Sophie Armour 11/11/2024
author"s portrait How a small nonprofit strives to inject balance into the public conversation around plant-based and cultivated meat. By Sophie Armour.

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ITL #600 COP29: Azerbaijan takes center stage in global climate talks

By: Vali Alibayov 04/11/2024
author"s portrait COP29 presents a crucial opportunity for PR professionals to engage governments, businesses, NGOs, and civil society groups. By Vali Alibayov.

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ITL #599 Effective leadership: strategic communicators must be humble listeners

By: Caryn E. Medved 28/10/2024
author"s portrait Industry leaders must, more than ever, prioritize listening on equal footing with content creation. By Caryn Medved.

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ITL #598   Strategic communications: rethinking reputation in a rapidly warming world

By: Bianca Ghose 21/10/2024
author"s portrait Protecting a company’s most valuable asset in a volatile environment calls for not just skill, but spine. By Bianca Ghose.

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ITL #597 Artificial Intelligence: a future we (don’t) believe in?

By: Dr. Nikolina Ljepava 14/10/2024
author"s portrait Clear ethical standards and frameworks are needed to separate truth from fakery. By Nikolina Ljepava.

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ITL #596 Positioning: where is the public relations industry in green economy transformation?

By: Danijel Koletić 07/10/2024
author"s portrait Why I launched the Roman Declaration of Green Communication Responsibility initiative. By Danijel Koletić.

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ITL #595   Leveraging your brand’s inner “Korean-ness”: lessons for global PR professionals

By: Christina Kim 30/09/2024
author"s portrait There is much to learn from the principles that drive the success of Korean brands. By Christina Kim.

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ITL #594 Climate change communications: trends from three years of IPRA Golden World Award finalists

By: Daniel Silberhorn 23/09/2024
author"s portrait What makes a winner? Introduced in 2022, the IPRA Golden World Awards’ climate change category highlights how PR can play a role in tackling the climate crisis. By Daniel Silberhorn.

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ITL #593    Humanizing AI: putting people at the heart of the conversation

By: Roger Hurni 16/09/2024
author"s portrait PR professionals can bridge the gap between technology and humanity—and we should think of AI as “artificial interpretation”. By Roger Hurni.

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