By:
Louise Roberts
16/07/2014
Social media generates vast amounts of so-called unstructured data that provides a pointer to consumer sentiment. But that’s only the beginning. By Louise Roberts.
By:
Dean Kruckeberg
09/07/2014
The onus is on public relations practitioners to encourage transparency in their organizations and to resist pseudo-transparency. By Dean Kruckeberg and Marina Vujnovic.
By:
Joanne Kennedy
02/07/2014
For Sanofi Canada, a head office move during a period of significant cultural change provided a golden opportunity to build greater collaboration and boost employee engagement. By Joanne Kennedy.
By:
Øyvind Ihlen
25/06/2014
There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen.
By:
Eric Dragt
18/06/2014
The once potent technology press is now far thinner on the ground. With fewer tech journalists around, well-informed local bloggers have become the key influencers. By Eric Dragt.
By:
Richard Waters
11/06/2014
Although June is Gay Pride Awareness Month, public relations continues to struggle with LGBT equality. By Richard Waters.
By:
Roger Darnell
04/06/2014
To follow or not to follow? What are the best Twitter-handling strategies? By Roger Darnell
By:
Heath Applebaum
28/05/2014
Protecting your organization’s most valuable and vulnerable asset means understanding that the walls that once separated internal from external comms have crumbled. By Heath Applebaum.
By:
Armand Maris
22/05/2014
Disregard for environmental and social responsibility by multinationals operating in Indonesia has triggered a strong legislative response. CSR is now mandatory. By Armand Maris.
By:
Ben Maynard
14/05/2014
The ease with which personal information can now be shared is putting consumers on their guard. With new technologies and devices emerging all the time, people are waking up to the threats posed to their anonymity. By Ben Maynard and Elaine Cameron.
