By:
Deepa Dey
03/12/2014
It’s time for communicators to build brands by giving proper consideration to the ‘hopeful’ consumer. By Deepa Dey.
By:
Jonathan Simnett
02/12/2014
Sloppy language, jargon, cliché, padding and other forms of lazy communication can be annoying and sometimes even damaging to your prospects. It’s time to stamp out bad habits. By Jonathan Simnett.
By:
Genevieve Hilton
26/11/2014
Deciding on the what, when and how of sustainability reporting is a big headache for large corporations. But reporting professionally and consistently while engaging stakeholders around your Corporate Responsibility activities will ensure it’s a worthwhile
By:
Joe Cohen
19/11/2014
Although the opportunity for PR to become the "lighthouse discipline" has never been greater, practitioners must avoid falling prey to negative tendencies. By Joe Cohen.
By:
Evelyn John Holtzhausen
12/11/2014
Journalists should spend more time on breaking great stories and less on berating PR for its shortcomings. By Evelyn Holtzhausen.
By:
Jonathan Sanchez
05/11/2014
Sustainable business is better business, and creating value is better than only sharing it. By Jonathan Sanchez.
By:
Jonathan Hemus
29/10/2014
There are five key lessons to be learnt from the two terrible crises that hit Malaysia Airlines in 2014. By Jonathan Hemus.
By:
Regine le Roux
23/10/2014
What is reputation management and how can organisations get it right? Keeping a finger on the pulse of what matters to different stakeholder groups is a good place to start. By Regine le Roux.
By:
Serda Evren
15/10/2014
As technology evolves and audiences shift, it is those organizations able to put together communications teams with diverse backgrounds, skillsets and perspectives that stand the best chance of success. By Serda Evren.
By:
Stuart Neil
09/10/2014
The intensity of the debate on climate change gives the impression that a lot has been achieved. All too often, however, there has been noise at the expense of action. By Stuart Neil.
