By:
Amybel Sánchez de Walther
14/07/2015
Organisations’ biggest assets go up and down – in the elevator every day. Motivating employees and maintaining their loyalty has never been of greater concern. And it’s not all about the money. By Amybel Sánchez de Walther.
By:
Ben Petter
06/07/2015
Although CEE is incredibly diverse, it is nevertheless possible to make some general observations about public affairs trends across the region. By Ben Petter.
By:
Richard Northcote
30/06/2015
A myopic focus on investors may result in extremely naïve communications practices and at worst may act as a spur to unethical behaviour. By Richard Northcote.
By:
Kim Blanchette
22/06/2015
There was far more to the launch of an energy regulator than a new name and logo. And as floodwaters rose, so did the communications challenges. By Kim Blanchette.
By:
Sandra Wills Hannon
15/06/2015
People are at varying stages of readiness for accepting something new. To foster engagement, social marketing must be built on a model of profound communications. By Sandra Wills Hannon.
By:
Andy Green
08/06/2015
Attempts to change attitudes and behaviours often founder due to target audience inertia. In order to succeed, communicators must develop a clearer appreciation of the human tendency to take the path which represents the least risk. By Andy Green.
By:
Sarah Milner
01/06/2015
In the tech sector there is scope for PR to work smarter and more closely with Sales to target key prospects and drive up revenue. By Sarah Milner.
By:
Regine le Roux
25/05/2015
Being strategic by having a vision and mission along with supporting objectives and goals is a concept that gets lectured about ad nauseam at management courses. By Regine le Roux.
By:
Amybel Sánchez de Walther
20/05/2015
The highly competitive nature of markets today means corporations must evolve and change in order to stay relevant and keep ahead of the competition. By Amybel Sánchez de Walther.
By:
Jonathan Simnett
15/05/2015
There’s a worrying gap between what employers and marketers believe younger people want...and what they really do want. Change is coming. By Jonathan Simnett.
