By:
Simon Lloyd
18/02/2015
When hit by a network outage two years ago, UK mobile provider O2 experienced a barrage of complaints and abuse on social media. But an open and honest response helped make brand ambassadors out of customers who had previously felt let down. By Simon Lloyd
By:
Amybel Sánchez de Walther
11/02/2015
The extensive use of social media has restated the role of PR practitioners through a wider field of action and growing participation inside the organisation. PR has become a strategic partner rather than an anonymous and decorative body, requiring complet
By:
Richard Millar
04/02/2015
How can employers realise the value of employees as influential corporate and brand ambassadors? By Richard Millar.
By:
Richard Jukes
27/01/2015
Old-style tribal political allegiances are being eroded and governments are having to make ever more policy U-turns. Why? Because of the pressure applied via social media. By Richard Jukes.
By:
Amybel Sánchez de Walther
19/01/2015
Due to the professionalisation and maturity achieved by PR in the Latin American region, the discipline has become a communicational paradigm ever closer to the leadership of the corporations, with a strong influence on core business goals. By Amybel Sánch
By:
Jean-Michel Dumont
12/01/2015
For businesses focused on the luxury market, CSR initiatives stand a greater chance of success if they occupy a unique niche that resonates with both the brand’s DNA and the particular society in which it operates. By Jean-Michel Dumont.
By:
Jonathan Simnett
05/01/2015
It’s still commonplace for agency bosses not to understand what attracts and motivates employees in terms of company culture and personal development. By Jonathan Simnett.
By:
Maria Rivas-McMillan
22/12/2014
The newly launched Diplomatic Academy of the Caribbean has an ambitious mandate to enhance understanding and practice in the field of diplomacy. By Maria Rivas-McMillan.
By:
Pender M. McCarter
17/12/2014
Harnessing ‘gray power’ by better serving the needs of an influential older population is becoming increasingly important. By Pender M. McCarter.
By:
Karl G. Rickhamre
10/12/2014
The emergence of a new coalition government in Sweden following the September 2014 elections has reshaped the political landscape and has significant implications for public affairs firms. By Karl G. Rickhamre.
