Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #152 Trends transforming communications: in the Middle East and beyond

author"s portrait The communications landscape is altering at unprecedented speed, presenting PR practitioners with challenges and opportunities. By Tara Rogers.

ITL #151 The mid-way scenario: an oblique take on reputation management

author"s portrait Organisations stand a far better chance of surviving a crisis in good shape if they have already laid the foundations of ‘forgiveability’. By Piers Schreiber.

ITL #150 Best person for the corporate affairs job: why instinct matters as much as intellect

author"s portrait Corporate affairs is an increasingly influential and demanding role. All the more reason to think very carefully when recruiting to the team. By Sue Foley.

ITL #149 From the World Cup to the approaching Olympic Games: triumphs and challenges in Brazil

author"s portrait In the wake of its acclaimed staging of football’s global showcase, it’s been a challenging year for Latin America’s biggest economy. By Beth Garcia.

ITL #148 Two ears, one mouth: the dawn of a new age of listening

author"s portrait What do Ernest Hemingway, LEGO and Jeremy Corbyn share in common? An appreciation of the value of listening. By Matthew Moth.

ITL #147 Immediacy is only one aspect of the job: planning and strategy in public relations

author"s portrait Making time for serious strategic planning is a long-term investment in the future of an organisation. By Amybel Sánchez de Walther.

ITL #146 Nothing but the story: how PR can become the life force of your entire organisation

author"s portrait Storytelling is a core leadership function. Organisations exist only because of the stories behind them. By Stuart Maister

ITL #145 Overcoming an identity crisis: transmedia branding and the re-invention of public relations

author"s portrait People want to engage with content that matters to them. Brands therefore must tell their stories in a way that is engaging and encourages participation. By Burghardt Tenderich.

ITL #144 Inverting the pyramid: responding to the seismic shift that has transformed communications

author"s portrait Old models have been turned upside down. Communicators today must have a diverse skillset, understand the art of conversation and be savvy in engaging audiences. By Peter Parussini.

ITL #143 Global communications challenges: recommendations for African companies and organizations

author"s portrait Plenty of positive economic news is coming out of Africa. But despite the growth, negative perceptions remain and need to be overcome. By Claudine Moore.
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