Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #142 Hardware comes with soft skills: the role of communications in the public acceptance of energy projects

author"s portrait Earning a social licence to build new energy infrastructure is a huge task. Communications and engagement are now essential ingredients. A project needs a communications plan just as it needs an engineering plan. By Hansch van der Velden and Dimitri Schildmeijer.

ITL #141 Handling globalized information: the first come, first served media strategy

author"s portrait Information today crosses borders at lightning speed, presenting organizations with major communications challenges. By Eleonora Leone.

ITL #140 Public relations and native advertising: hand in hand

author"s portrait Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.

ITL #139 Storm warnings: developing a culture of foresight and responsiveness

author"s portrait Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther

ITL #138 Ethics: an everyday consideration for all

author"s portrait Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.

ITL #137 Beneath a patina of modernity: lessons from a Jakarta crisis

author"s portrait Multinationals operating in Indonesia can learn important crisis management lessons from the high-profile controversy involving a prominent Jakarta school. By Ong Hock Chuan.

ITL #136 Darling, they are just not that into you: lessons from running the reputation of a major multinational corporation

author"s portrait Too many communications departments pump out corporate messages that respond to an internal requirement while ignoring what stakeholders want and need. By John McLaren.

ITL #135 Cross-cultural challenges: the rise of Chinese nationals studying PR in the US

author"s portrait Applications from Chinese students to study PR at US universities have skyrocketed in recent years. As well as creating enormous opportunities, this has led to adjustments in teaching and the introduction of acculturation initiatives. By Rochelle Ford.

ITL #134 On purpose: communicating a clear and compelling mission

author"s portrait Stakeholders and customers are increasingly harsh in judging organisations that lack a purpose beyond profitability. Communications advisers must counsel decision makers about these shifting sands if organisations are to be trusted, loved and successful in

ITL #132 A secret weapon to build trust: connectors

author"s portrait Central and Eastern Europe provides inspiring examples of how natural "connectors" in big corporations, governments and NGOs can look beyond narrow interests to build trust. By Eszter Szabo.
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