Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #171 Generating trust: in the shadow of obsolescence?

By: Robert H Holdheim 16/05/2016
author"s portrait Clients are demanding PR agencies move beyond a traditional approach. Although new models remain unclear, no one doubts that building trust will be intrinsic. By Robert H Holdheim.

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ITL #170 Volunteering for the greater good: boosting the profile of PR by assisting Rotary International

By: Jane Hammond 09/05/2016
author"s portrait Rotary International is renowned for its good works. Helping the organisation is an opportunity for IPRA members to support deserving causes while furthering understanding of strategic communications. By Jane Hammond.

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ITL #169 The barriers of everyday practice: challenges in implementing the Barcelona Principles 2.0

By: Hubert Wisse 03/05/2016
author"s portrait The PR world is in two minds about whether or not to implement the Barcelona Principles. By Hubert Wisse.

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ITL #168 Vignettes from a PR Newsroom in India: learnings and experiences at GBM Live! Newsroom

By: Prema Sagar 25/04/2016
author"s portrait The concept of a newsroom is increasingly becoming central to every large PR agency. By Prema Sagar.

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ITL #167 Diversity as a differentiator: celebrating female success as a customer imperative

By: Alison Jefferis 18/04/2016
author"s portrait In the male-dominated investment world, asset management business Columbia Threadneedle is using comms to highlight a compelling business case for greater diversity. By Alison Jefferis.

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ITL #166 Talking fluently: boundaries are not geographic, but idiomatic

By: Núria Vilanova 11/04/2016
author"s portrait New models are emerging as the internet continues to break down traditional national borders. By Núria Vilanova.

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ITL #165 Science based reputation management: insight, influence and persuasion

By: Ashwani Singla 04/04/2016
author"s portrait Five major steps are involved in creating science based reputation management campaigns. By Ashwani Singla.

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ITL #164 Eliminating fiefdoms: the one P+L model

By: Phil Carpenter 28/03/2016
author"s portrait Traditional PR agency structures may promote ‘bad behavior’ that restricts growth and denies clients the best people to work on their business. By Phil Carpenter.

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ITL #163 NGO checklist: choosing partners for CSR programmes in India

By: Sharmistha Ghosh. 21/03/2016
author"s portrait Following legislative change, CSR spending in India is projected to surge, making it more important than ever to select the right NGO partners. By Sharmistha Ghosh.

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ITL #162 Defining moments: the right response at times of crisis

By: Roger Frizzell 14/03/2016
author"s portrait In order to protect corporate reputation, Chief Communications Officers must develop a personal radar system for recognizing defining moments as they occur – and then act quickly and decisively to influence the outcome. By Roger Frizzell.

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