Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #181 Ethics: the heart of leadership

By: Kirk Hazlett 01/08/2016
author"s portrait Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.

read more / Comments

ITL #180 Sharpening up: crisis communication in the era of slogans vs. substance

By: Nikhil Dey 25/07/2016
author"s portrait Keeping it simple is often the key to achieving cut-through. But danger may lie in oversimplification. By Nikhil Dey.

read more / Comments

ITL #179 Building influence on strategy: public relations needs a public education campaign

By: Jane Hammond 11/07/2016
author"s portrait Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

read more / Comments

ITL #178 Finding a balance: The power and pitfalls of instinct and analytics

By: Gavin Haycock 05/07/2016
author"s portrait In the age of big data, humour, humanity and gut-feeling remain as important as ever. The growth of analytics-driven insight must not completely overwhelm the instinctive response. By Gavin Haycock.

read more / Comments

ITL #177 Strategies for managing crises: allegations at educational institutions

By: Sandy Lish 27/06/2016
author"s portrait There are five make-or- break fault lines when crisis strikes. Proactive planning and a set-up that allows for immediacy are vital in reducing the risk of reputational damage. By Sandy Lish.

read more / Comments

ITL #176 The ‘Pan Arab’ fallacy: Why one size fits none in the Middle East.

By: Saada Hammad 20/06/2016
author"s portrait Many brands still make a mess of their communications in the Middle East. But those getting it right are achieving high levels of engagement. By Saada Hammad and Jeff Chertack.

read more / Comments

ITL #175 Hybridisation of Communications and Marketing: end results in mind

By: Rachana Panda 13/06/2016
author"s portrait In an outcome-based era, the challenge is to strike a perfect balance between disruption and credibility. By Rachana Panda.

read more / Comments

ITL #174 CRO: are CCOs up to the job?

By: Peggy Simcic Brønn 06/06/2016
author"s portrait There is momentum behind the emergence of the Chief Reputation Officer. Yet understanding of the role remains sketchy. By Peggy Simcic Brønn.

read more / Comments

ITL #173 Stuck in a hiring rut: is PR creating its own skills crisis?

By: Anne Costello 30/05/2016
author"s portrait In order to thrive, PR must dispense with outdated talent parameters and hire more ‘T-shaped’ practitioners who possess wide-ranging skills alongside great depth of knowledge in one specific area. By Anne Costello.

read more / Comments

ITL #172 Content is king: becoming a thought leader in your field

By: Susanna Simpson 23/05/2016
author"s portrait How can you ensure your business stands out from the crowd and is perceived as a genuine expert in its market? By Susanna Simpson.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: