Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #201 High time for change: promoting cannabis in Canada

By: Carol Levine 29/12/2016
author"s portrait Legislation to legalize marijuana for recreational use will likely be tabled by the Canadian government in 2017, bringing interesting PR challenges in its wake. By Carol Levine.

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ITL #200 Untapped potential: Tell me a good story and I shall listen

By: Camilla Lercke 23/12/2016
author"s portrait Many B2B businesses ignore the power of storytelling in the mistaken belief that emotionally driven brand communication belongs only in the B2C realm. By Camilla Lercke.

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ITL #199 The new face of PR: mathematics, big data, technology and creativity

By: Sandra Sinicco 12/12/2016
author"s portrait If public relations is to deliver the results clients crave, practitioners must embrace new ways of working. By Sandra Sinicco.

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ITL #198 International agency structures: is there a perfect solution?

By: Lyle Closs 05/12/2016
author"s portrait Settling on the right PR agency network solution can be a big headache for clients. What should be borne in mind when making a decision? By Lyle Closs.

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ITL #197 Three years from now: trends for the 2020 communicator

By: Lisa Vallee-Smith 28/11/2016
author"s portrait As the seismic year that is 2016 draws towards its close, it’s an appropriate time to consider the future, and how communications professionals should prepare for it. By Lisa Vallee-Smith.

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ITL #196 RFP quandaries: the art of responding to proposals

By: Lisa George 20/11/2016
author"s portrait A Request for Proposal (RFP) may represent a fantastic opportunity for building business, or be a complete waste of time. By Lisa George.

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ITL #195 Media relations: The death of the sell in

By: Joshua Van Raalte 16/11/2016
author"s portrait Once a PR industry norm, phoning journalists to ‘sell in’ press releases has had its day. New skills are needed to deliver effective media relations. By Joshua Van Raalte.

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ITL #194 Social affluence: tapping into the influencer opportunity

By: Nicole Reaney 07/11/2016
author"s portrait Signing up celebrities as the face of your brand can be expensive and may cause problems. Are social influencers a better bet? By Nicole Reaney.

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ITL #193 Connecting with your audience: striking the right chord in leadership communications

By: Shravani Dang 01/11/2016
author"s portrait In this age of volatility, uncertainty, complexity and ambiguity, organizations need leaders able to build trust through empathy and engagement. By Shravani Dang.

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ITL #192 Co-driving integrated reporting: an evolution in organizational thinking

By: Christopher Storck Ph.D 26/10/2016
author"s portrait The Integrated Reporting Framework should help present a more holistic view of the organization to stakeholders. But it would be foolish for in-house communicators to stand aside and leave it all to the auditors. By Christopher Storck.

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