Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #332 -  How to approach thought leadership: build for business outcomes, not marketing metrics

By: Ken Mandelkern 12/08/2019
author"s portrait For persuasive, game-changing results, thought leadership content has to deliver a “Return on Objectives”. By Ken Mandelkern.

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ITL #331 Change leadership: the new thought leadership for climate challenge

By: Daniel Silberhorn 05/08/2019
author"s portrait Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.

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ITL #330 Crisis management: what rigid strategies can learn from flexible buildings

By: Rania Azab 29/07/2019
author"s portrait Although carefully crafted crisis protocols remain essential, in today’s fast-paced world it’s vital to stay open minded when disaster strikes. By Rania Azab.

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ITL #329   Expressions of remorse: Trump, Dickson and all that’s new in PR apologies

By: Gerry McCusker 22/07/2019
author"s portrait Why are some public figures able to survive and sometimes even thrive despite repeatedly causing offence? By Gerry McCusker.

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ITL #328 Global messages, local nuances: the importance of local insights for global brands

By: Jennifer Leppington-Clark 15/07/2019
author"s portrait Companies must give sufficient power to their local people on the ground so that they are able to implement what makes sense in their markets. By Jennifer Leppington-Clark.

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ITL #327 Measurement: the PR profession’s blind spot

By: Jon Meakin 08/07/2019
author"s portrait PR is yet to properly get to grips with measurement and evaluation, even though it is arguably the most pressing challenge the profession faces. By Jon Meakin.

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ITL #326 Still in good shape: who says public relations is dying?

By: Claudia Pritchitt 01/07/2019
author"s portrait Some pundits suggest PR is in decline. Yet the wide-ranging changes of recent years have brought great opportunities for growth. By Claudia Pritchitt.

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ITL #325 Sweden: where polarisation is the new normal

By: Deeped Niclas Strandh 24/06/2019
author"s portrait A longstanding consensus culture has been replaced by people taking sides. What opportunities does the polarised discourse offer brands? By Deeped Niclas Strandh.

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ITL #324 - The consumer is your co-driver: social media amplification strategies

By: Phil Lobel 17/06/2019
author"s portrait Today you can dramatically increase the number of eyes that see a traditional media hit, allowing you to reach audiences you would not previously have considered possible. By Phil Lobel.

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ITL #323 Brand protection: a cybersecurity checklist

By: David Eisenstadt 10/06/2019
author"s portrait Cyber-attacks and data breaches can be incredibly damaging. Organizations must get on top of managing the risk. By David Eisenstadt.

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