Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #371   The global coronavirus crisis: a business perspective from Armenia

By: Tatevik Simonyan 18/05/2020
author"s portrait Organizations have reacted to the changes brought by the pandemic in varying ways. Some wisely, others less so. By Tatevik Simonyan.

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ITL #370   IPRA Golden World Awards: outstanding recognition in turbulent times

By: Rob Gray 11/05/2020
author"s portrait Winning a GWA can make a big impression, as the team behind last year’s Grand Prix victory have found. By Rob Gray.

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ITL #369 Crisis leadership: what top leaders must do to guide their organizations

By: Joseph A. Brennan Ph.D. 04/05/2020
author"s portrait The CEO's role in a crisis is to provide leadership across six key tasks. Public relations counselors must educate and support executives about this role. By Joseph A. Brennan.

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ITL #368 Mentoring and coaching: nurturing the next generation

By: Faith Senam Ocloo 27/04/2020
author"s portrait Young PR talent in Ghana needs more mentoring and coaching to reach its full potential. By Faith Senam Ocloo.

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ITL #367 To bot or not to bot: that is the question

By: Ramya Sahasranaman 20/04/2020
author"s portrait Bots are helping organizations boost performance in many remarkable ways, but they still have their limitations. By Ramya Sahasranaman.

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ITL #366 Communications is now social-first: whether you like it or not

By: Ovidia Lim-Rajaram 13/04/2020
author"s portrait The first pandemic of the digital age is highlighting the benefits of a social-first communications strategy. By Ovidia Lim-Rajaram.

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ITL #365 The covid-19 pandemic: lessons for the climate crisis

By: Daniel Silberhorn 06/04/2020
author"s portrait There’s much to be learnt from comparing the coronavirus and climate change crises. By Daniel Silberhorn.

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ITL #364 - The industry evolution train: will we catch it?

By: Sukanti Ghosh 30/03/2020
author"s portrait Strategic communications must evolve to become better partners to the CEO and business. By Sukanti Ghosh

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ITL #363 Effective social media engagement: the rapidly changing rules

By: Suzanne Ffolkes 23/03/2020
author"s portrait How the Optical Society (OSA) uses social media to tell its stories, fight disinformation and engage with influencers. By Suzanne Ffolkes.

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ITL #362 Crisis after crisis: the road to disaster

By: Mercedes Córdova 16/03/2020
author"s portrait A mismanaged crisis often sparks a second, even greater crisis that has the potential to prove fatal for the organization in the firing line. By Mercedes Córdova.

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