By:
Maril MacDonald
06/01/2020
The communication profession must recognize and understand the differences between “change” and “transformation” and develop the distinct skills each require. By Maril MacDonald.
By:
Ann Marie Gothard
23/12/2019
Health care solutions provider Henry Schein works hard to ensure consistency in the way its “Rely on us” brand promise is delivered internationally. By Ann Marie Gothard.
By:
Tony Langham
16/12/2019
Reputation management must be established as a core management discipline, not a communications function. And we have to get better at telling our clients and organisations what they need. By Tony Langham.
By:
Senjam Raj Sekhar
09/12/2019
PR consultancies declined to work on a global image campaign for the Hong Kong government. Was this the right decision? Or should they have behaved more like lawyers? By Senjam Raj Sekhar.
By:
Barbrha Ibáñez
02/12/2019
Metrics can be as customized as needed. But if tailored ones are to work well, you have to know what you want to find. By Barbrha Ibáñez
By:
Jeff Risley
25/11/2019
Lack of public trust in energy infrastructure projects presents a big challenge. By Jeff Risley.
By:
Ellen Gunning
18/11/2019
Writing a book inevitably introduces you to new people and new concepts. And it’s hard to beat the sight of your own name on the cover. By Ellen Gunning.
By:
Simon Sproule,
11/11/2019
An integrated communications model can be a hugely effective and efficient way to manage an increasingly complex and interconnected stakeholder universe. By Simon Sproule.
By:
Rakhee Lalvani
04/11/2019
If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.
By:
Richard Benson
28/10/2019
Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.
