Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Celtic Tiger Roars

By: Brendan Bracken 13/10/2006
author"s portrait Great communication has been an ‘essential lubricant’ in the rapid progress of the Irish economy. By Brendan Bracken.

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Tech That’s Not ’Techie’

By: Martin Bostock 13/10/2006
author"s portrait Martin Bostock says the key to promoting technology to consumers is to focus on practical benefits and entertainment value ahead of jargon and product features.

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Managing The Opinion Factor

By: Jean-Pierre Beaudoin 13/10/2006
author"s portrait The growth in foreign ownership of major businesses has generated both cultural and communications challenges. Jean-Pierre Beaudoin says PR practitioners must increasingly take into account the ‘global map’ of their cleints.

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A Dashboard To Help With Steering

By: Nicholas Barnett 13/10/2006
author"s portrait The majority of PR measurement tools are inadequate, argues Nicholas Barnett. More sophisticated navigational software is required.

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