Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Naked Truth About Animal Rights

By: Kathy Guillermo 29/12/2006
author"s portrait PETA, a charity that campaigns for the ethical treatment of animals, sometimes strips its PR down to the bare essentials. By Kathy Guillermo.

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IC Fails The Test

By: Rodney Gray 29/12/2006
author"s portrait Research shows much is going wrong with internal communication. Rodney Gray says the way forward is to stop the relentless churn of written material and start engaging with employees.

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Multinational Vs. Agency Network

By: Nancy Bacher Long 29/12/2006
author"s portrait Agency selection can be a complicated process. A marketer can choose the network route or the multinational route. Both offer distinct advantages, but what does an independent network have to offer? Nancy Bacher Long weighs up the pros and cons.

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Just Connect The Dots

By: Julie Atherton 29/12/2006
author"s portrait In the age of the prosumer and user generated content, there are tremendous possibilities for switched on communicators. Julie Atherton offers advice on using word of mouth techniques effectively in this new environment.

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Values, truth and understanding

By: Loula Zaklama 13/10/2006
author"s portrait Loula Zaklama says that now more than ever it is the role of PR practitioners to communicate values, truth and understanding, across the globe.

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A Turning Point Reached

By: Daniel Verpeaux 13/10/2006
author"s portrait Daniel Verpeaux pinpoints the major challenges facing communications groups and along the way identifies parallels with the business changes affecting large retailers.

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Trim The Fat From Your Newsfeeds

By: Jim Surguy 13/10/2006
author"s portrait If information is controlling you rather than the other way around, it is time to take serious action for the sake of business effectiveness and your personal life. Jim Surguy suggests seven steps to a clearer super highway.

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Build A Coherent Internal Brand

By: Antonio Rodrigo Sanmartín 13/10/2006
author"s portrait Corporations are on the whole getting better at communicating with their employees. Nevertheless, says Antonio Rodrigo Sanmartín, most still have a long way to go when it comes to sharing information effectively and fostering loyalty.

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Middle Eastern Resilience

By: Dave Robinson 13/10/2006
author"s portrait Despite the recent conflict in Lebanon, demand for PR continues to develop strongly in the Middle East. Dave Robinson paints a picture of revenue growth and increasing campaign sophistication.

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Winds of Change

By: Sara Render 13/10/2006
author"s portrait Change management programmes can hit trouble very quickly if objectives and implications are poorly communicated. By Sara Render.

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