Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Transnationals Opt for Latin American Hubs

By: Juan-Carlos Molleda 13/10/2006
author"s portrait Juan-Carlos Molleda outlines the Public Relations trends he discerns across Latin America and the Caribbean.

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Turkey Heads Upwards

By: Sconaid McGeachin 13/10/2006
author"s portrait The PR sector in Turkey is booming. Sconaid McGeachin is optimistic about business prospects in a market where the demand for PR services is evolving fast.

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Toora Tests Revamped IPO Process

By: Anna Krajewska 13/10/2006
author"s portrait Italian-owned Polish car parts manufacturer Toora listed on the Warsaw Stock Exchange as a new regulatory framework came into force. Anna Krajewska talks us through the PR for a highly successful flotation.

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Oxytrol Earns Golden Ruler

By: Greg Haas 13/10/2006
author"s portrait Porter Novelli and Watson Pharma partnered with PRtrak, a division of VMS, to develop a media analysis approach that would demonstrate return on PR investment and help shape messaging strategy for OXYTROL, a skin patch prescription medication for overactiv

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Massaging Messages Into Great Shape

By: Gerry Griffin 13/10/2006
author"s portrait Gerry Griffin offers some excellent advice on fine-tuning corporate messaging.

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Your Inner Brand

By: Andy Green 13/10/2006
author"s portrait How you think shapes all your communications. You are a living brand, says Andy Green, and this is at the heart of your success as a communicator.

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Voice Of The World

By: Rob Gray 13/10/2006
author"s portrait Robert Gray picks out some telling findings from a hugely ambitious global opinion research project, before ruminating on an IPRA e-group discussion on the meaning of coconuts. Yes really, coconuts!

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Insights Into Corporate China

By: Michael Goodman 13/10/2006
author"s portrait Michael Goodman talks us through a benchmarking study on Corporate Communication in Greater China before addressing the role of business in public diplomacy.

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Evolutionary France

By: Rémy Debrant 13/10/2006
author"s portrait With specialist PR agencies merging to boost their scale and ad agencies devoting greater resource to their PR operations, the French marketplace is maturing. Rémy Debrant reports.

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Truth About Smoking

By: Julia Cartwright 13/10/2006
author"s portrait The American Legacy Foundation battles the tobacco industry to keep teens from smoking. Julia Cartwright explains how.

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