Thought Leadership Essays
Viewing posts from September, 2011
Is There Value in Your Value Proposition?
By: Ann Whyte 05/09/2011
Some PR agencies get bogged down in value propositions for their own businesses that have little relevance to client needs. Ann Whyte pinpoints where many go wrong.
Keeping Britain Smiling
By: Scott Wilson 05/09/2011
A recent brand-building campaign for Colgate-Palmolive shows how PR can take a leading role in integrated communications and thereby deliver credible and engaging stories. By Scott Wilson.
Authors
- Aaron E. Boles
- Abigail Levene
- Aco Momcilovic
- Adam Harper
- Adam Rubins
- Advita Patel
- Aedhmar Hynes
- Agustín de Uribe-Salazar
- Akemi Ichise
- Alain Grossbard
- Alain Modoux
- Alan Lane
- Alan Tyrrell
- Alasdair Townsend
- Alberto Melida
- Alejandro Butler
- Alexander Christov, PhD
- Alex He
- Alia Papageorgiou
- Alice Thomas
- Alison Jefferis
- Alistair McLeish
- Alistair Nicholas
- Alistair Peck
- Allan Biggar
- Allison Slotnick
- Amanda Coleman
- Amanda Glasgow
- Aman Gupta
- Amit Misra
- Amybel Sánchez de Walther
- Amy Shanler
- Amy Thurlow
- Amy Wahome
- Ana Adi
- Anders Monrad Rendtorff
- Andrea Anders
- Andrea Cornelli
- Andrea Gissdal
- Andrea Neumann
- Andreas Hammer
- Andres Wittermann
- Andrew Adie
- Andrew Ager
- Andrew Blum
- Andrew Graham
- Andrew Grant
- Andrew Greenlees
- Andrew Griffin
- Andrew Mackay
- Andrew Marshall
- Andrew Mckenzie
- Andrew Sedger
- Andy Green
- Andy Pharoah
- Andy Philpott
- Andy Rowlands
- Angela Jeffrey
- Angela Scaffidi
- Angele Giuliano
- Angeles Moreno
- Angélica Consiglio
- Aniisu K Verghese Ph.D.
- Anja D’Hondt
- Anja Feuerabend
- Anna Krajewska
- Anna Ruth Williams
- Anne Bahr
- Anne Bleeker
- Anne Costello
- Anne Dorte Bach
- Annie Mutamba
- Ann Marie Gothard
- Ann Whyte
- Anthony D’Angelo
- Antonio Rodrigo Sanmartín
- Anton Nebbe
- Archana Jain
- Armand Maris
- Armin Huttenlocher
- Arnaud Pochebonne
- Arthur E.F. Wiese, Jr.
- Arunava Khan
- Arwa Husain
- Ashford Pritchard
- Ashraf Shakah
- Ashwani Singla
- Astrid von Rudloff
- Athena Wang
- Ava Lawler
- Barbara Crowther
- Barbrha Ibáñez
- Bart de Vries
- Ben Finzel
- Benjamin Haslem
- Ben Maynard
- Ben Petter
- Ben Petter
- Ben Rachel
- Beth Garcia
- Bianca Ghose
- Bidemi Zakariyau
- Bill Cowen
- Bill Margaritis
- Bill Royce
- Binda Rai
- Blair Peberdy
- Bob Grove
- Bob Pickard
- Borja Iglesias
- Bosco Marti
- Brendan Bracken
- Brendon Craigie
- Brian Moriarty
- Bridget Marcou
- Bronwen Andrews
- Bruce Berger
- Bruce Coppa
- Bryan Harris
- Bryan H. Reber
- Burghardt Tenderich
- Burton St. John III
- Camilla Flatt
- Camilla Lercke
- Candice Teo
- Carbo Yu
- Carlo Ennio Stasi
- Carlos A. Mazalán
- Carol Borchert
- Carol Levine
- Carolyn Tieger
- Caryn E. Medved
- Catherine Arrow
- Cem Ýlhan
- Ceyda Aydede
- Charlotte Chunawala
- Charlotte West
- Cheryl Krauss
- Cheryl Moore
- Chris Atkins
- Chris Bailey
- Chris Dobson
- Chris Genasi
- Christal P. McIntosh
- Christiaan Prins
- Christian Krpoun
- Christina Forsgård
- Christina Kim
- Christine L Ammunson
- Christof Ehrhart
- Christophe Ginisty
- Christopher Storck Ph.D
- Christoph Schwartz
- Ciro Dias Reis
- Claire Spencer
- Claire Walker
- Claudia Gioia
- Claudia Macdonald
- Claudia Pritchitt
- Claudia Wittwer
- Claudine Moore
- C Lekha
- Colette Ballou
- Colin Shevills
- Courteney Jung
- Crispin Manners
- Daisy Pack, HUNTER
- Dale Fishburn
- Dale Lovell
- Damien Ryan and Lauren Goble
- Damon Hunt
- Dana Oancea
- Daniel Kent
- Daniel Rolle
- Daniel Silberhorn
- Daniel Tisch
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- Danijel Koletić
- Danny Cox
- Dan Perlet
- Daphne Liew
- Dave Heinsch
- Dave Robinson
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- David Amerland
- David Brain
- David Croasdale
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- David Fraser
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- David Liu
- David Remund
- David Zucker
- Dean Kruckeberg
- Debbie Hindle
- Deb Camden
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- Deborah Gray
- Deepa Dey
- Deeped Niclas Strandh
- Deepshikha Dharmaraj
- Dejan Verčič and Ansgar Zerfass
- Delia Sieff
- Delphine Jouenne
- Dennis de Cala
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- Dessislava Boshnakova
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- Dorle Riechert
- Dr. Clāra Ly-Le
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- Dr Sabine Hückmann
- Dr. Simeon Mellalieu
- Duygu Cavdar
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