Thought Leadership Essays

Viewing posts from September, 2011

Linking Arts and Brands

By: Jean-Michel Dumont 05/09/2011
author"s portrait Arts & Culture has become a key communications platform in China and Asia, writes Jean-Michel Dumont.

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Nuclear Setbacks Demand Stronger Communication

By: Philip Dewhurst 05/09/2011
author"s portrait The Fukushima disaster has led some countries to re-evaluate their commitment to nuclear energy. Philip Dewhurst believes that the nuclear industry must engage in sustained and proactive communication to allay concerns and promote its advantages.

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Crisis Communication in the Era of Social Media

By: Ulrich Gartner 05/09/2011
author"s portrait Social media change the way crisis communication works, but some fundamentals remain the same, says Ulrich Gartner.

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Start Afresh when Looking at India

By: Sukanti Ghosh 05/09/2011
author"s portrait The best way to approach India is by first letting go of any perceptions you may have and starting afresh. By Sukanti Ghosh.

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Japan’s Post-Disaster Vocabulary

By: Akemi Ichise 05/09/2011
author"s portrait Akemi Ichise analyses how the Japanese media’s use of key words Jishuku (voluntary self-restraint) and Fukko (reconstruction) shifted in the aftermath of the March 11th catastrophe

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After the Arab Spring: A New Communications Landscape in the Middle East

By: Sunil John 05/09/2011
author"s portrait Sunil John examines the links between revolutionary political change and the Arab world’s public relations industry

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Hacks-To-Flacks Brighten The Dark Side

By: Abigail Levene 05/09/2011
author"s portrait Journalists who make the move into corporate communications often discover they are rather good at it. Abigail Levene explains why many journalists thrive when switching sides

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Time for some Blue Sky Thinking?

By: Richard Linning 05/09/2011
author"s portrait We in public relations stand accused of being message manipulators and cannot agree on how our added value should be measured. Richard Linning poses some big questions.

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Nord Stream’s PR Pipeline

By: Jens D. Mueller 05/09/2011
author"s portrait A massive energy infrastructure project in the Baltic Sea has been brought in on schedule with the help of a communications programme that successfully managed open dialogue with a large number of interested parties

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From Press Spokesperson to Conductor of Dialog

By: Joerg Mueller-Duenow. 05/09/2011
author"s portrait A new self-image of public relations practitioners is emerging as job roles evolve to take account of the changing nature of communications.

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