Thought Leadership Essays

Viewing posts from December, 2010

Exaggerated? Reports of the Death of Internal Communications

By: Stuart Smith 20/12/2010
author"s portrait A discussion on an online business networking site prompted Stuart Smith to share his own views on the health and standing of Internal Communications, its value proposition and role in delivering transformational strategies.

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New Game Rules Trigger a Rebirth

By: Ronn Torossian 20/12/2010
author"s portrait PR is reinventing itself from "dull, weak, and depressed" to "colorful, strong and exciting". By Ronn Torossian.

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From Gut Feeling to Measurability

By: Jon van Dongen 20/12/2010
author"s portrait Jon van Dongen and Sietse Pots describe how media measurement can provide vital insight for strategic decision making and help justify communications budgets.

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Unprecedented Change in the Healthcare Sector

By: Simon Warne 20/12/2010
author"s portrait Simon Warne reports from The Future of Healthcare Communications, the inaugural conference held by the Healthcare Communications Association in London.

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Winning Support for the CleanTech Players

By: Claudia Wittwer 20/12/2010
author"s portrait Claudia Wittwer considers‘Green PR’ to be a major opportunity for PR professionals andintroduces different measures within and beyond classic PR that will provide value added for CleanTech companies.

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