Thought Leadership Essays

Viewing posts from December, 2010

Bridgestone’s Japanese Value Proposition

By: David Huerta 20/12/2010
author"s portrait In a tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price. David H

read more / Comments

Shell takes Aim at Misreporting

By: Olav Ljosne 20/12/2010
author"s portrait Corporate communications must adapt to new media realities. For Shell that means following strict guidelines on public disclosure of oil spills and deciding when or indeed whether to set the record straight when inaccurate stories appear in the media. By O

read more / Comments

Demystifying PR in the Nordic Region

By: Garry Lockwood 20/12/2010
author"s portrait n PR terms at least, the Nordic markets are often misunderstood. Garry Lockwood offers some advice on effective communications in this affluent region of Europe.

read more / Comments

A World in Trust

By: Sandra Macleod 20/12/2010
author"s portrait Leadership and performance measures are essential to re-ignite trust and sustainability, writes Sandra Macleod.

read more / Comments

Let your Customers do your PR for you

By: Crispin Manners 20/12/2010
author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

read more / Comments

Latin American Professionals Look at the Future

By: Juan-Carlos Molleda 20/12/2010
author"s portrait Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.

read more / Comments

The Socialization of Communications in Latin America

By: Victoria Osorio 20/12/2010
author"s portrait There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio

read more / Comments

Institutional PR across the European Union

By: Alia Papageorgiou 20/12/2010
author"s portrait The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.

read more / Comments

Face to Face with the Future

By: Sara Render 20/12/2010
author"s portrait Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.

read more / Comments

Innovation is Key – Now More than Ever?

By: Jonathan Shillington 20/12/2010
author"s portrait As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: