Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Innovation is Key – Now More than Ever?

By: Jonathan Shillington 20/12/2010
author"s portrait As 2010 draws to a close Jonathan Shillington believes it has been a year in which the PR profession has had to adapt more rapidly than ever before.

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Exaggerated? Reports of the Death of Internal Communications

By: Stuart Smith 20/12/2010
author"s portrait A discussion on an online business networking site prompted Stuart Smith to share his own views on the health and standing of Internal Communications, its value proposition and role in delivering transformational strategies.

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New Game Rules Trigger a Rebirth

By: Ronn Torossian 20/12/2010
author"s portrait PR is reinventing itself from "dull, weak, and depressed" to "colorful, strong and exciting". By Ronn Torossian.

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From Gut Feeling to Measurability

By: Jon van Dongen 20/12/2010
author"s portrait Jon van Dongen and Sietse Pots describe how media measurement can provide vital insight for strategic decision making and help justify communications budgets.

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Unprecedented Change in the Healthcare Sector

By: Simon Warne 20/12/2010
author"s portrait Simon Warne reports from The Future of Healthcare Communications, the inaugural conference held by the Healthcare Communications Association in London.

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Winning Support for the CleanTech Players

By: Claudia Wittwer 20/12/2010
author"s portrait Claudia Wittwer considers‘Green PR’ to be a major opportunity for PR professionals andintroduces different measures within and beyond classic PR that will provide value added for CleanTech companies.

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The Tired and Needless Duel with Advertising

By: Samantha Watt. 18/09/2010
author"s portrait Samantha Watt is exasperated that some clients in South Africa still underestimate the power of PR to engage with audiences, build long-term relationships and positively affect the bottom line.

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Back to Basics to Rebuild Trust in Ireland

By: Alan Tyrrell 18/09/2010
author"s portrait After a decade of conspicuous consumption, Ireland is once again returning to the fundamentals of substance over style in its reputation management. Alan Tyrrell provides Frontline with a snapshot of the recent past and current trends in PR in Ireland.

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Measure for Measure

By: Stuart Smith 18/09/2010
author"s portrait Stuart Smith provides an insightful, provocative and amusing point of view on the European Communications Monitor Survey Results (2010).

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Time to Get Serious About Strategic Communication

By: Robert Hastings 18/09/2010
author"s portrait The PR community must do more to define and institutionalize strategic communication. Robert Hastings has tailored some strategic communications concepts developed by the US Department of Defense to suit the business environment.

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