Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Data Driven Editorial

By: Rich Young 21/03/2011
author"s portrait It’s no longer simply about the art of the written word in the ‘lede’ or headline to capture the reader’s attention. It has to do with the practice of analytics and applying that to creative output, such as a news story, explains Rich Young.

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Bridgestone’s Japanese Value Proposition

By: David Huerta 20/12/2010
author"s portrait In a tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price. David H

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Shell takes Aim at Misreporting

By: Olav Ljosne 20/12/2010
author"s portrait Corporate communications must adapt to new media realities. For Shell that means following strict guidelines on public disclosure of oil spills and deciding when or indeed whether to set the record straight when inaccurate stories appear in the media. By O

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Demystifying PR in the Nordic Region

By: Garry Lockwood 20/12/2010
author"s portrait n PR terms at least, the Nordic markets are often misunderstood. Garry Lockwood offers some advice on effective communications in this affluent region of Europe.

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A World in Trust

By: Sandra Macleod 20/12/2010
author"s portrait Leadership and performance measures are essential to re-ignite trust and sustainability, writes Sandra Macleod.

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Let your Customers do your PR for you

By: Crispin Manners 20/12/2010
author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.

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Latin American Professionals Look at the Future

By: Juan-Carlos Molleda 20/12/2010
author"s portrait Juan-Carlos Molleda outlines the findings of a pan-regional survey on trends in Public Relations and Communication Management.

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The Socialization of Communications in Latin America

By: Victoria Osorio 20/12/2010
author"s portrait There has been a massive growth in the Internet Penetration Rate across South America during the past decade, writes Victoria Osorio

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Institutional PR across the European Union

By: Alia Papageorgiou 20/12/2010
author"s portrait The European Commission faces some major challenges in communicating its activities and the rights of half a billion citizens across the European Union’s 27 countries, writes Alia Papageorgiou.

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Face to Face with the Future

By: Sara Render 20/12/2010
author"s portrait Sara Render of independent PR network ECCO argues that international PR practitioners are going to need a broader skills set, range of communications tools and investment in the face of over-extended on and off line media channels.

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