Thought Leadership Essays

Viewing posts from March, 2011

The Distinctive Nature of Social Marketing

By: Veronica Sharp 21/03/2011
author"s portrait There may be cultural and even ethical differences between commercial and social marketing, but as Veronica Sharp writes in an excerpt from her chapter in new book The Marketing Century (published by John Wiley on 10th March) there is plenty of common grou

read more / Comments

Tall Stories at Pitch Time

By: Firas Sleem 21/03/2011
author"s portrait It is common practice among the top guns at large PR agencies to promise the earth when vying to win new business. How then is it humanly possible for a PR chief to devote 10 percent of their time to each of more than 50 clients, wonders Firas Sleem.

read more / Comments

Social Media Across Greater China

By: Richard Tsang 21/03/2011
author"s portrait Research into the impact of social media on the purchasing behaviour of female internet users across Greater China points up some interesting regional variations, reveals Richard Tsang.

read more / Comments

Risk to Reputation: the Meta Risk

By: Koenraad van Hasselt 21/03/2011
author"s portrait Why reputational risk should be incorporated in existing risk management practice. By Koenraad van Hasselt.

read more / Comments

Data Driven Editorial

By: Rich Young 21/03/2011
author"s portrait It’s no longer simply about the art of the written word in the ‘lede’ or headline to capture the reader’s attention. It has to do with the practice of analytics and applying that to creative output, such as a news story, explains Rich Young.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: