Thought Leadership Essays

Viewing posts from April, 2009

Financial PR in Times of Crisis

By: Anja Feuerabend 11/04/2009

Carefully coordinated investor relations is a priority for listed companies seeking to restore confidence at a time of shareholder uncertainty, diminished trust and turbulent financial markets. By Anja Feuerabend.

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Rebuilding the License to Operate

By: Richard Edelman 11/04/2009

Businesses have lost standing and respect amid the economic carnage and will have to be more inclusive, contrite and accountable in order to regain trust. By Richard Edelman.

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PR Puts University Research on the Map

By: Anne Dorte Bach 11/04/2009

The University of Copenhagen takes differing approaches to its domestic and international communications. Anne Dorte Bach explains why and looks at the role PR can play in attracting funding for important academic research.

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European Auto Makers Turn to Public Affairs Teamwork

By: Sigrid de Vries 11/04/2009

As legislators usually regulate whole industries instead of individual businesses, trade associations have developed effective government affairs strategies to influence ‘Brussels’. By Sigrid de Vries.

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