Thought Leadership Essays

Viewing posts from August, 2008

Global Echoes and Public Affairs

By: Carolyn Tieger 08/08/2008

Issues of great importance in one part of the world are spreading like ripples across the globe with ramifications for the public affairs agenda. Carolyn Tieger looks at two developments that have reverberated loudly between continents.

read more / Comments

Asia Embraces CSR

By: Glenn Schloss 08/08/2008

As NGOs proliferate across Asia and their influence grows, CSR issues are receiving greater attention in the boardroom. Glenn Schloss reports.

read more / Comments

Ukraine – Not for the Faint Hearted

By: Martin Nunn 08/08/2008

Unethical PR practices in Ukraine are proving hard to dislodge due to endemic corruption, inadequate corporate disclosure rules and the complicity of some multinationals active in the country. However, says Martin Nunn, some positive steps are being taken.

read more / Comments

Reaching India’s Affluent 300 Million

By: Varsha Marathe 08/08/2008

India is one of the world’s largest economies, with an estimated middle and upper class consumer market of around 300 million people. Varsha Marathe looks at some key requirements for a successful PR campaign in this complex and fast expanding market.

read more / Comments

When Foreign Businesses Mismanage Crises in Korea

By: Kim Kyong-Hae 08/08/2008

Crisis management expert Kim Kyong-Hae explains why some foreign companies have fared badly in Korea when trouble strikes.

read more / Comments

Emerging with Credibility Intact

By: Peter Heydenrych 08/08/2008

Local relevance and evidence that your business is committed for the long term are crucial if you are to conduct PR successfully across emerging markets. By Peter Heydenrych.

read more / Comments

Scope and diversity:IPRA's annual Golden World Awards

By: Robert W. Grupp 08/08/2008

The forthcoming IPRA World Congress promises to be an educational, cultural and networking event like no other, bringing many leading communicators face to face in the country of the moment. By Robert W. Grupp.

read more / Comments