Thought Leadership Essays

Viewing posts from February, 2008

Making Sense of International PR

By: Mike Copland 06/02/2008
author"s portrait Putting an effective international communications structure in place is a major challenge. Mike Copland provides some informed tips.

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How Social Marketing can Achieve Positive Change

By: Colin Shevills 06/02/2008
author"s portrait Social Marketing can deliver outstanding results for private and public organisations. But, asks Colin Shevills, what is it exactly?

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