Thought Leadership Essays

Viewing posts from April, 2007

The You, You And You Phenomenon

By: Bart de Vries 23/04/2007
author"s portrait The explosion in user generated content and social media is posing huge challenges for PR practitioners. By Bart de Vries.

read more / Comments

Silver Archer Lights The Way

By: Julia Stonogina 23/04/2007
author"s portrait The decade-old Silver Archer awards are given to the best PR campaigns in Russia. Julia Stonogina reflects on what the latest entries and winners say about the PR trends in this vast country.

read more / Comments

The Code of Brussels

By: Philip Sheppard 23/04/2007
author"s portrait Philip Sheppard provides an update on his activities as IPRA President, salutes an online re-design and draws attention to some important diary dates.

read more / Comments

PR Boosts Third Sector Results

By: Ron Sereg 23/04/2007
author"s portrait Ron Sereg argues that if NGOs are to be sustainable and effective they must make a commitment to PR.

read more / Comments

Switching on the Power of TV

By: Nick Rabin 23/04/2007
author"s portrait Television news producer turned broadcast PR expert Nick Rabin provides advice on dealing with TV news journalists.

read more / Comments

The Road to ERMIS

By: Rita Malikouti 23/04/2007
author"s portrait Rita Malikouti talks us through the recent development of Public Relations in Greece.

read more / Comments

Quo Vadis Turkish PR?

By: Cem Ýlhan 23/04/2007
author"s portrait The Turkish PR market continues to grow but competition among agencies has put pressure on margins and there are concerns that many local clients do not fully grasp the benefits the discipline can deliver. By A. Cem Ýlhan.

read more / Comments

Tech Savvy Sweden’s Consumer High

By: Sofia Heidenberg 23/04/2007
author"s portrait A combination of technology, creativity and integrated marketing is increasing the size and sophistication of the PR marketplace in Sweden. By Sofia Heidenberg.

read more / Comments

Creative Sparkle

By: Andy Green 23/04/2007
author"s portrait Even boring appointment stories can be brought to life given some creative thought, says Andy Green.

read more / Comments

Water Divides The World

By: James Duffy 23/04/2007
author"s portrait Access to clean water is a major concern for consumers around the world. James Duffy and Tony Jewell say there are big corporate social responsibility opportunities for those companies prepared to take environmental stewardship seriously.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: