Thought Leadership Essays

Viewing posts from October, 2006

Massaging Messages Into Great Shape

By: Gerry Griffin 13/10/2006
author"s portrait Gerry Griffin offers some excellent advice on fine-tuning corporate messaging.

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Your Inner Brand

By: Andy Green 13/10/2006
author"s portrait How you think shapes all your communications. You are a living brand, says Andy Green, and this is at the heart of your success as a communicator.

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Voice Of The World

By: Rob Gray 13/10/2006
author"s portrait Robert Gray picks out some telling findings from a hugely ambitious global opinion research project, before ruminating on an IPRA e-group discussion on the meaning of coconuts. Yes really, coconuts!

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Insights Into Corporate China

By: Michael Goodman 13/10/2006
author"s portrait Michael Goodman talks us through a benchmarking study on Corporate Communication in Greater China before addressing the role of business in public diplomacy.

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Evolutionary France

By: Rémy Debrant 13/10/2006
author"s portrait With specialist PR agencies merging to boost their scale and ad agencies devoting greater resource to their PR operations, the French marketplace is maturing. Rémy Debrant reports.

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Truth About Smoking

By: Julia Cartwright 13/10/2006
author"s portrait The American Legacy Foundation battles the tobacco industry to keep teens from smoking. Julia Cartwright explains how.

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Celtic Tiger Roars

By: Brendan Bracken 13/10/2006
author"s portrait Great communication has been an ‘essential lubricant’ in the rapid progress of the Irish economy. By Brendan Bracken.

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Tech That’s Not ’Techie’

By: Martin Bostock 13/10/2006
author"s portrait Martin Bostock says the key to promoting technology to consumers is to focus on practical benefits and entertainment value ahead of jargon and product features.

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Managing The Opinion Factor

By: Jean-Pierre Beaudoin 13/10/2006
author"s portrait The growth in foreign ownership of major businesses has generated both cultural and communications challenges. Jean-Pierre Beaudoin says PR practitioners must increasingly take into account the ‘global map’ of their cleints.

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A Dashboard To Help With Steering

By: Nicholas Barnett 13/10/2006
author"s portrait The majority of PR measurement tools are inadequate, argues Nicholas Barnett. More sophisticated navigational software is required.

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