You are how you eat PDF

The ‘You Are How You Eat’ campaign by Ingredion was not just a multi-channel PR and marketing campaign, but a meticulously planned and executed integrated communication strategy, which successfully repositioned the Ingredion brand, and directly generated ROI far in excess of any reasonable norms. The bold introduction of new ideas was enabled by the production of compelling content, and the skilled use of PR and the latest marketing automation technology. These elements were integrated in a highly efficient way to reach the right people and engage them over a long period of time, changing their mindset and winning their business.