Uber Eats Makes Its First Food Delivery to Space PDF
As the PR agency for Uber Eats in Japan, SUNNY SIDE UP Inc. undertakes a diverse range of activities aimed at increasing awareness of its services and convenience. With the surge in demand for online delivery services during the COVID-19, we sought to discriminate Uber Eats from other companies via a unique PR campaign in keeping with its image, by making a delivery that went beyond Japan, beyond the world, and into space! We succeeded in creating global awareness of Uber Eats’ mission “to make eating well effortless for everyone, everywhere,” and the campaign made a splash around the world.