McDonald's For You. The smallest McDonald's restaurant in the world. Instead of asking guests to visit McDonald's restaurants, we invited them to tell us where they would want a McDonald's, and why. It created a huge buzz throughout the country. The winners were surprised with their very own McDonald's for You, creating engaging emotional content-episodes around personal feel-good experiences that all Dutch could emphasise with. The campaign was highly engaging, resulting in all time high PR-value of €403.290 and over 30 million earned media impressions and a double digit growth in comparable sales in all restaurants during the campaign period.

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