The project arises out of a simple reflection: chocolate is a food that is linked to stories and emotions, it is a fundamental food in the lives of many people. However, almost 17% of people around the world have an impaired sense of taste. Conveying the existence and reality of people without a sense of taste was the main aim of the project, aligned with the corporate purpose of BBVA of “Creating Opportunities”. Consequently, the world´s first experience was designed for recovering the sense of taste. A unique opportunity that worked and that was reflected in a documentary.

Quantity