TEI produces in-house videos to introduce the new technologies it has implemented and the products it has designed for its target audience with the technology influencer Hakkı Alkan. The purpose is to seize the opportunity to reach young engineer candidates and people interested in aviation. The project’s aim is to increase the qualified workforce and the brand awareness of TEI. YouTube content reached 1,142,099 views, 31,000 likes, and 3,121 comments in 3 months as his promotion on his personal social media accounts. In total, 4,009,626 interactions and 35,945,414 impressions were reached. Content productions were also carried out at the fairs.

Quantity