Peru is a country where there are still many prejudices of race, sexual orientation, religious belief and even race (7 out of 10 Peruvians have experienced some kind of prejudice). In this context, L'ONDA was planning to launch PINK LIMONADE, a pink lemonade, atypical in the market because of its color. We decided to highlight the prejudices of Peruvian society and thus was born: Take life without prejudice, a campaign that impacted millions of Peruvians, influencers, political activists and media, and that managed to change the way of thinking in the country.

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