IKEA SPANST collection Launch Integrated Campaign for niche audience which included federal event, co-creation project with key opinion leaders and digital activation in Russian regions. The main result of the project is a long term and effective communication with niche and non-typical audience for IKEA via social networks and relevant media. Results - totally over 6,5 million video views, 2000 comments in social media and over 100 publications in traditional media.

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