Half of all women believe that they must wear makeup to feel beautiful. SK-II made a bold affirmation to the beauty of bare skin with the statement-making #BareSkinProject. The movement turned the spotlight on six global celebrities who boldly took on the challenge and enlisted world-renowned photographers from Magnum Photos to capture the authenticity of bare skin. They shared the authentic vision of bare skin beauty powered by SK-II’s signature facial treatment essence. With hundreds of KOLs and media contribution, SK-II #BareSkinProject achieved over 1 billion impressions and 28 million true views.

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