Africa is the fastest growing urbanising continent. By 2050, more than 1.4B Africans will have migrated to cities. Siemens - a global technology powerhouse – wants to lead the business conversation that data combined with smart technology will ensure tomorrow’s cities are more connected, efficient and powered. The universal language of fashion created a conversation around industrial digitalisation and positioned Siemens as technology experts. Using intricate data from three cities we designed patterns and fabrics that created an African fashion collection. Result: 27 million+ impressions but more impactful is the 35+ business leads.

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