Seeds for the Future is the perfect example of how a brand is able to successfully partner with talents in order to reinforce its positioning in the sustainability area and ignite social conversation about an overly discussed topic such as the loss of biodiversity. Communicating it through the partnerships with Michelin-starred chefs: the Roca brothers in a joint project that resulted in a short documentary film, with more than 25 international film awards, which tells the story of an adventure to recover the flavors of the past.

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