In 2022, Outback Steakhouse made a bold move by becoming the first restaurant to sponsor a cooking show in Brazil. Partnering with the highly popular MasterChef Brazil, Outback aimed to solidify its dedication to fresh, real food. The premiere of the sponsored episode at a local Outback drew a crowd of 150 attendees who were in for a surprise. As the winning dish was unveiled on screen, Outback waiters astounded guests by serving the exact same creation live in the dining room. Outback later incorporated the show's iconic dishes into its menu, inviting customers to indulge in the creations firsthand.

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