• Lukoil, a large private company in Russia, developed unique program that has helped save khanty – a small indigenous nation in Western Siberia – from extinction, preserving language, culture, lifestyle and creating future for new generations • The program helped build local infrastructure – schools, healthcare, modern technologies, cultural and sports centers • The program also created a reinvention of the region as the internal tourism star, khanty-style back-to-nature sport, wellness and eco-tourism destination with snow yoga, taiga meditation, traditional hospitality and reindeer Olympics • Integrated communications campaign outreached over 150 million people – virtually everyone living in Russia!

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