National University of Singapore's 'NUS Because Admissions Campaign' PDF

National University of Singapore’s (NUS) launched a targeted campaign that connected with prospective students by reinforcing opportunities available at NUS. The key messaging of the three-year campaign (2013 – 2015) was to highlight the diversity of NUS offerings and reasons to make NUS the university of choice. The tagline ‘NUS Because’ was adopted and translated across different mediums.