Mastercard always aims to enhance the emotional bonding with its cardholders by offering them invaluable, truly priceless experiences. Always being inspired by the local culture, Mastercard Greece in 2022 focused on culinary passion and launched a two-fold culinary initiative, setting the brand firmly on the map of Greek gastronomy. Mastercard cardholders had the opportunity to revisit their culinary past by visiting “Veggera in Smyrna”, the first cashless thematic pop-up restaurant in Greece and also get introduced to the sustainable zero-waste gastronomy of the future by participating in the “Around the table” project.

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