From unknown artist to TV anchor featuring power of play! Project by LEGO Group with Clue PR focused on promoting multidisciplinary artist Pola Lisowicz and LEGO play. We asked ourselves: how to merge LEGO Masters with art to make buzz around third season of the show? Our answer was pop-up exhibition in Warsaw featuring works by Pola, Polish artist from Copenhagen whose name did not sound familiar to Polish media. The attendance rate was a blast- press conference was attended by 30 top journalists and the event itself was a nonstandard in the category, mixing pop culture and art.

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