Like many communities across Japan, the provincial city of Kobayashi faces numerous issues relating to depopulation and brain drain. Game developer Electronic Arts teamed up with the local government for a groundbreaking educational initiative leveraging its gaming app SimCity BuildIt to develop interest and engagement in community development. The app was incorporated into local high school classes, while students became members of a dedicated official department, charged with creating an ideal future version of their city within the game. The project boosted cross-generational community spirit and earned widespread media attention, with other towns also hoping to replicate its success.

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