Johnnie Walker - Ode to Lesvos PDF

Johnnie Walker is a brand that uses storytelling to live its purpose - to inspire people to become more than they are today. In 2016, Johnnie Walker created Ode to Lesvos, a short documentary that tells the story of the remarkable, humanitarian response of the Greek islanders who opened their hearts and homes to the hundreds of thousands of refugees who arrived on their shores after fleeing war in their homelands. Smarts Communicate led the global PR campaign for Ode to Lesvos and brought this incredible story of positivity and progress to a worldwide audience through PR and social media.