In 2015, The Peruvian League Against Cancer decided to expand its medical coverage to males, however, three years later, the male appointment rate represented only 8% of the total of the monthly appointments. That is how "I LOVE MY BALLS" was born, as a campaign for Instagram, which, in just 30 days, achieved the free participation of more than 100 influencers, as well as the public audience, and got a reach of more than 90 millions and more than 2´520,000 interactions That's how the campaign got 1,800 screening tests for prostate, testicular and penis cancer, achieving a growth of 1,800%

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